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Thursday, November 5, 2020

THE NEW ERA OF THE LUXURY FASHION MONOGRAM.

Monogram-mania has emerged as a trend for a few years and it persists in street fashion today, as result of re-branding and the simplification brought with it. Brands have realized that it is

easier to market a product through social media and create recognisable product placement when there are standardised and flashy elements to the designs. After all, a picture is worth a thousand words, but a picture with a thousand logos on it really drives the point home.

Also high-end fashion brands such as Louis Vuitton followed this logo trend which has been having a fashion moment again, after having seen many cycles of resurgence, and created new ways to display its signature. Personally, for this Fall, I chose a classic and modern A-line wool-silk mini-skirt, which I find a piece to invest in, being a passe-partout for all seasons. This lovely piece, from the Ready-to-wear 2020 collection and now on sale online, features an iconic monogram motif as an all-over pattern in two contrasting colour combinations such as black + golden and classic brown + golden, subtle slits at the front and back for additional ease of movement, and button details on the top front to highlight the sharp silhouette.

Aren't they so cute?! So, long live the monogram!

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